Inbound Marketing for Small Businesses: Why it is more important than ever!
Are you a small or medium sized business owner? It’s 2019 and if you haven’t invested in inbound marketing yet, you’re missing out on something important.
That’s probably the reason why your website hasn’t taken off. And why you aren’t getting the sort of leads you need to achieve rapid business growth.
Small and medium-sized businesses are always short on cash. They don’t have the sort of marketing or advertising budgets generally associated with large corporations.
Which is why…
Inbound marketing on a budget matters so much.
Let’s say you’re an online retailer, dentist, general physician or real estate agent. Maybe you’re a lawyer, accountant, tax preparer, hair stylist, tattoo artist, insurance agent. Perhaps you own a bike repair shop or a hardware store.
…All great small business ideas. But to get your business off the ground, you have to get the word out.
Marketing is important because if nobody has heard of your business, you’re not going to make any money. Doesn’t matter how good you’re at what you do.
Inbound marketing is one of the most cost-effective marketing techniques. It works especially well for small and medium-sized businesses with customer lifetime value (CLV) of more than $500. Businesses with long and complex buyer journeys. It doesn’t cost much and gives more bang for your buck.
That’s Great… But What is Inbound Marketing?
Inbound Marketing involves putting your product in front of potential buyers or customers only when they need it. Or when they’re serious about buying it.
An inbound marketing campaign includes content marketing, blogging, pay-per-click advertising, social media marketing, and search engine optimization.
It is different from traditional outbound marketing techniques. Remember cold calling? Or the last time you opened an email newsletter? Inbound marketing has a much higher success rate.
It is more subtle and does not involve bombarding customers with product information. Which, they may see as spam. Instead, your customers or buyers come looking for your products or services.
Benefits of Inbound Marketing for Small and Medium Sized Businesses
1) It Doesn’t Really Cost Much
As said earlier, inbound marketing is ideally suited to small businesses that don’t have large marketing budgets. It boosts your traffic and conversions, amplifies sales and helps build your customer base.
All of that at a fraction of the cost of a traditional outbound marketing campaign. This is so because inbound marketing is highly targeted and draws in customers who are already interested.
So your marketing budget is not wasted and every dollar is well spent.
2) Made for Today’s Highly Connected Consumers
The internet today is no longer just a curiosity or something new and exciting. We have at least two generations that have grown up on the internet. In the U.S. alone, there are 320 million active internet users.
Today’s consumers are much smarter and very comfortable using the internet. They are very much aware of how digital marketers invade their privacy.
They resent spam mail, pop up ads and other types of not-so-subtle outbound marketing techniques.
Inbound marketing is a great way to target such highly aware and intelligent consumers. It gets them to get them to have a look at your products or services. And provides them with relevant and interesting content and information.
3) It Builds Authority, Credibility and Brand Awareness
Blogging, SEO and social media marketing are a great way to build brand awareness. They also increase credibility and trust in your business.
Good SEO, for instance, ensures that your website appears high in Google’s search results. Which gives your business maximum exposure and builds trust and credibility.
Inbound marketing is a long-term strategy which helps build long-lasting relationships with your customers.
Deed Marketing LLC is a digital marketing agency with a strong focus on inbound marketing for small and medium-sized businesses. Call us at 954-637-3278 for help with your search engine optimization, social media, and search engine marketing.